Awkward Reality #192

Here’s why you should focus on important, unmet customer outcomes


If you focus on unimportant outcomes, customers will greet your new product with a collective yawn. If you satisfy outcomes competitors already meet, customers will greet you with a phone call requesting lower prices. How long will this take them? Depends if they have you on speed dial.

More in article, Your Best Path to Profitable, Sustainable Organic Growth