Awkward Reality #191

It won’t be a great customer interview if you only talk to their summer intern.

191-Summer-Intern

You want to get the right B2B interviewees in the room, but setting up great interviews can be tough. Interviewees may think… “I’m too busy… I don’t want to discuss confidential information… I can’t be bothered by a boring survey… I’ll bet they just want to sell me something.” Knowing how to overcome objections is as important a competitive edge as the interviewing skills themselves.

More in article, 9 Best Practices for Recruiting Customers

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