Awkward Reality #76

Many would benefit from clearer thinking on how to achieve profitable, sustainable, organic growth.

76 Understanding Profitable Growth

Your company’s only path to profitable, sustainable, organic growth is understanding and improving customers’ important, unmet outcomes. Today this “understanding” is your best competitive advantage, simply because most B2B suppliers have far less customer insight than they could.

More in white paper, Timing is Everything (page 3).


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