Awkward Reality #366

Our number one tip for virtual VOC (voice-of-customer) interviews.

Web-conference based B2B customer interviews will likely continue to be popular… given the costs of in-person interviews in terms of a) travel expenses, and b) non-productive travel time. Our top recommendation is this: Make these visually interesting for your customers. For tips on how to do this with both qualitative and quantitative interviews, download our white paper at www.virtualvoc.com.

More in 2-minute video, Conduct virtual customer interviews