Awkward Reality #39

Stop testing B2B market needs by launching products at customers.

Years from now, we’ll think it quite strange that B2B companies explored market needs by launching products to see if anyone would buy them. In the future, B2B companies will have a complete understanding of market needs before they begin developing their products, let alone launch them. Want to start before your competitors?

More in white paper, Catch the Innovation Wave (page 5).