Awkward Reality #112

Most companies measure innovation results. Few measure innovation capabilities.

112 Building Capabilities

Do you know if your company is improving key capabilities? Understanding customers’ needs, assessing competitive alternatives, creating data-driven value propositions, etc.? A race team that just counts wins—instead of pit crew times and engine torque—stops winning. Understand the capabilities that drive innovation and start measuring them.

Read more in the article, 3 Problems with Innovation Metrics (Originally published in B2B Organic Growth newsletter).

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