Awkward Reality #112
Most companies measure innovation results. Few measure innovation capabilities.
Do you know if your company is improving key capabilities? Understanding customers’ needs, assessing competitive alternatives, creating data-driven value propositions, etc.? A race team that just counts wins—instead of pit crew times and engine torque—stops winning. Understand the capabilities that drive innovation and start measuring them.
Read more in the article, 3 Problems with Innovation Metrics (Originally published in B2B Organic Growth newsletter).
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