Awkward Reality #215

Don’t be fooled by your orderly, “PowerPoint-ready” new product development process.


Keep your process… but don’t expect a neat, linear progression for all projects. Product development is like preparing a fine meal: There’s a messy kitchen somewhere. Look at the unpredictable, messy paths of your own company’s earlier blockbuster products. You need nimble, open-minded teams to complete such journeys quickly.

More in e-book, Reinventing VOC for B2B


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