Awkward Reality #38
Make your innovation metrics a participant sport… not a spectator sport.
A fine innovation metric is the vitality index… % of total sales from new products (usually launched in the last 3 or 5 years). But it doesn’t tell you why your % is going up or down, does it? Sure, you can see which new products contributed… but you need to uncover the underlying reasons driving results. Otherwise you’re just watching from the bleachers.
More in article, 3 Problems with Innovation Metrics (Originally published in B2B Organic Growth Newsletter).
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Bunnell-Lammons Engineering, Inc. is a geotechnical, environmental and construction materials consulting firm. Based in Greenville, SC, BLE has brought its industry leading customer service and team values to the southeastern United States for more than two decades.
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