Awkward Reality #44

Once you know the right questions, you’re more likely to get the right answers.

44 Right Questions

If your new product development process starts with your ideas—instead of B2B customers’ desired outcomes—your new product may be an answer to the wrong question(s). You’ll likely a) miss important customer outcomes, or b) misinterpret the importance of the customer outcomes you have identified.

More in white paper, Timing is Everything.

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