Articles - The AIM Institute Articles

Boosting B2B Innovation… In One Easy Lesson

B2B Innovation

You can triple profit growth by engaging customers in your innovation process. Do this by “moving up” in these 6 levels of customer engagement: 1) our conference rooms, 2) asking our experts, 3) customer survey, 4) qualitative VOC interviews, 5) quantitative VOC interviews, and 6) B2B-optimized VOC interviews. ... Read More

10 Advantages of Blueprinter® Software

10 Advantages of Blueprinter 5.0

This cloud-based software provides 10 advantages: 1) enhanced data security, 2) better determination of who to interview, 3) better interview preparation, 4) reduced stress recruiting interviewees, 5) improved customer process map-building capability, 6) stronger interview beginning, 7) better outcome capture, 8) on-screen viewing of trigger map, 9) easier selection of Top Picks, and 10 anywhere-anytime access of project data. ... Read More

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