Enjoy your best-ever B2B product launch using 12 tips from the AIM Institute's e-book. Features LaunchStar software which delivers a comprehensive 2-page launch plan executive summary. ... Read More

Your product launch budget will stretch much further when you understand your industry position on this matrix… based on the number of customers in your target market and your current supplier position. And AIM’s 2-Question Launch Survey will focus your spending for optimal efficiency. ... Read More