Awkward Reality #197

What could be better than showing customers your cool prototype?


How about knowing their response before they see it? B2B customers are so knowledgeable that you can model their behavior based on what you learn in customer interviews. Prototypes are still worthwhile—for refinement and engagement. But they’re far too expensive and time-consuming if you do them before conducting insightful B2B customer interviews.

More in article, How to model customer needs 


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