Awkward Reality #167

What really drives your new product pricing? Perhaps not what you think.

Many think new product pricing is determined by how much value a supplier delivers to customers… but that’s not strictly true. Pricing is driven by customers’ perception of value delivered. Therefore, you need to give prospective buyers a value calculator or similar tool, so they can see how much money they’ll make or save.

More in white paper, Catch the Innovation Wave (page 12).