The AIM Institute > Insights > Blog > Awkward Realities > What really drives your new product pricing? Perhaps not what you think.
Awkward Reality #167
What really drives your new product pricing? Perhaps not what you think.

Many think new product pricing is determined by how much value a supplier delivers to customers… but that’s not strictly true. Pricing is driven by customers’ perception of value delivered. Therefore, you need to give prospective buyers a value calculator or similar tool, so they can see how much money they’ll make or save.
More in white paper, Catch the Innovation Wave (page 12).
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