Awkward Reality #167
What really drives your new product pricing? Perhaps not what you think.
Many think new product pricing is determined by how much value a supplier delivers to customers… but that’s not strictly true. Pricing is driven by customers’ perception of value delivered. Therefore, you need to give prospective buyers a value calculator or similar tool, so they can see how much money they’ll make or save.
More in white paper, Catch the Innovation Wave (page 12).
Thank you very much for sharing, I learned a lot from your article. Very cool. Thanks.
I like it when people come together and share views.
Great blog, stick with it!
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.