Awkward Reality #101

A supplier’s only path to profitable, sustainable growth is customer value creation.

101 One Path 1

Nothing you do within your operation will achieve such growth, unless customer value is also created. With operational efficiency alone, you’re in a race to the bottom. Quality and productivity improvements are important… but in isolation eventually lead to commoditization, as you and competitors approach a point of diminishing returns.

More in white paper, Catch the Innovation Wave (page 9).

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