Awkward Reality #183

Will B2B-optimized customer interviews impact your company’s organic growth?

We asked this question of new-product teams that had conducted a total of 875 B2B-optimized customer interviews. 96% said these interviews would have a moderate, significant or great impact on their company’s organic growth rate. Only 4% said the impact would be “slight.” About the same amount also felt such interviews would positively impact their company’s culture.

More in white paper, Guessing at Customer Needs (page 10).