Awkward Reality #144

Consider an important—if awkward—question to ask new-product project teams.

144 Time Spent Talking

If any process in your company should be customer-driven, it should be the one developing products for customers, right? So try this at your next review: Ask team members how many hours they spent talking to customers… and how many hours working internally. You may be surprised at how little time was spent understanding customer needs.

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