Awkward Reality #196

Throwing more money at R&D may be a bad idea.

196-Throw-Money

Years of research by Booz Allen Hamilton have shown no correlation between how much you spend on R&D and how well you perform over the long term. A better strategy? Understand what customers want… so your R&D doesn’t develop great cures for no known diseases.

More in article, The Inputs to Innovation for B2B

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