The AIM Institute > Awkward Realities > When it comes to commercial risk, you should build a Certainty Time Machine.

Awkward Reality #87

When it comes to commercial risk, you should build a Certainty Time Machine.

Dan Adams |
87 Time Machine

Consider three product development stages: front-end, development and launch. Most projects reach commercial certainty in the launch phase, as sales are monitored. But you can move this certainty to the front-end. Nearly all commercial uncertainty can be eliminated before development using the science of B2B customer insight.

More in white paper, Timing is Everything (page 6).

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