Awkward Reality #190

Fast “time to market” is good. Fast “time to money” is even better.

190-Time-to-Money

When you launch a product, do customers instantly begin buying? Or do they need months of deliberation? Start them deliberating well before your launch with engaging interviews and follow-up. Customers will help you make course corrections for a better new product… and when you’re ready to sell, they’ll be ready to buy much faster.

More in article, The Missing Objective in B2B VOC

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