AIM Archives - Tag: accelerate product development

Our number one tip for virtual VOC (voice-of-customer) interviews.

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Web-conference based B2B customer interviews will likely continue to be popular… given the costs of in-person interviews in terms of a) travel expenses, and b) non-productive travel time. Our top recommendation is this: Make these visually interesting for your customers. For tips on how to do this with both qualitative and quantitative interviews, download our white paper at www.virtualvoc.com.

More in 2-minute video, Conduct virtual customer interviews

Should you conduct virtual or in-person interviews? 7 factors can help you decide.

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Should you do in-person customer interviews… or use a web-conference? Consider these factors: 1) team interviewing experience, 2) level of existing customer relationship, 3) need for a tour, 4) qualitative vs. quantitative interview type, 5) scheduling difficulties, 6) travel costs, and 7) interviewing progress to-date.

For a full explanation, download our white paper at www.virtualvoc.com. Most likely, you’ll see that virtual voice-of-customer interviews can play a larger role in your customer insight work.

See 2-minute video, Conduct virtual customer interviews.

How virtual voice-of-customer accelerates new product development.

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If your new product eventually reaches sales of $5 million/yr with average profits, accelerating its launch by one month boosts NPV by $80,000. Speed matters! Virtual voice-of-customer helps you move faster for 2 reasons. 1) Instead of finding 1-2 travel days for your team that align with the customer’s schedule, you just need 1-2 hours… letting you pack in more interviews earlier. 2) You can schedule multiple interviews per day. Employing more virtual VOC can easily trim a month or two off your timeline. See 2-minute video, Conduct virtual customer interviews.

Download our white paper at www.virtualvoc.com