AIM Archives - Tag: B2B advantage

Be grateful for B2B customers… and thankful your competitors don’t understand them. Do you?

446-B2B-Customers

If you were gathering customer insights about belts, would you rather interview someone using a belt to convey iron ore… or to hold up their pants? B2B customers can usually provide more insight than end-consumers due to greater knowledge, interest, objectivity and foresight. But these advantages are no advantage unless you use a B2B-optimized approach.

More in 2-minute video at 14. Understand your B2B advantages

Be grateful for B2B customers… and thankful your competitors don’t understand them. Do you?

58 B2B Customers

If you were gathering customer insights about belts, would you rather interview someone using a belt to convey iron ore… or to hold up their pants? B2B customers can usually provide more insight than end-consumers due to greater knowledge, interest, objectivity and foresight. But these advantages are no advantage unless you use a B2B-optimized approach.

More in white paper, Catch the Innovation Wave (page 6).