A Landmine can kill your project… but who steps on a Landmine they can see? When you convert assumptions and questions into facts, you make landmines visible and therefore harmless. A Launchpad is an unexpected, high-value customer outcome. Discover these before competitors to develop solutions in a “competition-free zone.” This approach is perfect for your Horizon 2 and 3 projects.
For more, see 5-minute video at www.deriskprojects.com
The Oxford Dictionary defines a factoid as an item of unreliable information that is repeated so often it becomes accepted as fact. Too often in product development, what we view as a fact is just a factoid. Its fine to have assumptions, but make sure they don’t dress up as facts. What you think you know is more dangerous than what you know you think.
View video, De-risking Transformational Projects
A Landmine can kill your project… but who steps on a Landmine they can see? When you convert assumptions and questions into facts, you make landmines visible and therefore harmless. A Launchpad is an unexpected, high-value customer outcome. Discover these before competitors to develop solutions in a “competition-free zone.”
More in white paper, Innovating in Unfamiliar Markets (page 13).