The Vitality Index (% of sales from new products) is helpful, but it suffers from being a lagging indicator. So how would you supplement it? Any new innovation metric you adopt should satisfy 4 rules: 1) Leading: “If we do more of this it will lead to growth.” 2) Actionable: “Our employees can make this happen.” 3) Benchmarkable: “We can compare to others and year-to-year.” 4) Impactful: “Improvement will significantly drive growth.
Here are two new innovation metrics that satisfy all four rules: Growth Driver Index (GDI) and Commercial Confidence Index (CCI). These measure your growth capabilities and evidence-based customer insight, respectively. (See white paper, New Innovation Metrics.)
More in 2-minute video, Employ new growth metrics
I believe the first duty of any business leader is this: “Leave your business stronger than you found it.” I’m unimpressed by leaders who prioritize short-term results and stock prices to the point of degrading growth capabilities and sacrificing the future. I’m mystified when companies enrich a business leader today who is working to impoverish the business tomorrow.
What your business really needs is a builder… someone who brushes aside financial gymnastics and business fads. Someone focused on created value for customers that delivers organic growth for their business. For more, see the 2-minute video, Be a business builder. Also consider a new metric, the Growth Driver Index, which measures how well a business leader is investing in long-term growth capabilities.
See white paper, New Innovation Metrics.
The Vitality Index—% of revenue from new products—is a fine metric. But it is 1) not predictive… it’s a lagging indicator only revealing what’s already happened, 2) not prescriptive… it doesn’t say how to improve, and 3) not precise… often ill-defined and easily manipulated. Keep it, but supplement it with two new metrics, the Growth Driver Index and Commercial Confidence Index. These measure your progress on building growth capabilities and customer insight, respectively. Check out this 2-minute video to see how easy these metrics are to implement, Employ new growth metrics.)
More in white paper, New Innovation Metrics.