AIM Archives - Tag: innovation metric

It’s Time for New Innovation Metrics

Why-you-need-new-innovation-metrics

You’ve heard, “measure twice, cut once,” right? When it comes to market-facing innovation, most companies only measure after they’ve cut. They use the vitality index—a fine innovation metric developed by 3M in 1988 that’s simple to understand: percentage of gross revenue generated from products launched in the past three (or five) years. But if this ... Read More