Do you know if your company is improving key capabilities? Understanding customers’ needs, assessing competitive alternatives, creating data-driven value propositions, etc.? A race team that just counts wins—instead of pit crew times and engine torque—stops winning. Understand the capabilities that drive innovation and start measuring them.
More in Chapter 9 of Business Builders by Dan Adams
This is how one client described his experience with one of his company’s initiatives. Take understanding customer needs, for example. Many companies discuss and debate this year after year, but the wheels just keep spinning without traction. Nothing worthwhile happens until a) people are trained, b) metrics are established and c) new behaviors are rewarded. As Peter Drucker said, “Plans are only good intentions unless they immediately degenerate into hard work.”
More in article, New Product Training: Time to Build Growth Muscles
Do you know if your company is improving key capabilities? Understanding customers’ needs, assessing competitive alternatives, creating data-driven value propositions, etc.? A race team that just counts wins—instead of pit crew times and engine torque—stops winning. Understand the capabilities that drive innovation and start measuring them.
Read more in the article, 3 Problems with Innovation Metrics (Originally published in B2B Organic Growth newsletter).