Every large company has a system for new product growth. And yet, it’s often pushed aside, not understood, and taken for granted. Some view it as too technical. Some see it as complex. Most don’t recognize the potential energy it could release. What is this critical system? It’s the new product development process (or NPD ... Read More
If your new product development process starts with your ideas—instead of B2B customers’ desired outcomes—your new product may be an answer to the wrong question(s). You’ll likely a) miss important customer outcomes, or b) misinterpret the importance of the customer outcomes you have identified.
More in white paper, Timing is Everything.