AIM Archives - Tag: non-obvious

Unlike other areas of business, surprises are welcome when you’re developing new products.

506-Welcome-Surprise

Surprises in quality or cost control are unpleasant. But innovation relies on surprises. Without “non-obviousness,” an invention cannot even be patented. When a previously hidden customer outcome becomes known, the discovering supplier has the luxury of seeking solutions in a competition-free environment.

More in 2-minute growth video #25, Let your customers surprise you