AIM Archives - Tag: technology adoption

Avoid the 4 Traps of Predicting Technology Adoption

Scott Burleson | August 5, 2021

Avoid the 4 traps of technology prediction using jobs-to-be-done (JTBD) thinking that is informed by the voice of the customer. Image of a large door open to the future.

It’s natural to ruminate on the future; in particular, about technology adoption. What changes will future technology waves bring? Will we ride them to riches or drown under the weight of disruption? A Danish proverb warns that “Prediction is dangerous, especially about the future.” A cycle of bad logic Unfortunately, when we theorize, we can ... Read More

It’s time to Build the B2B Product Manager Organization

Scott Burleson | October 1, 2020

Congratulations! You’ve been promoted! On your first day as a new B2B exec, your company’s Director of Public Relations wants to chat. Something about a press release. She says you’ll want to address stockholder concerns. To provide hope despite the weak economy and sluggish sales. To give a reason to believe. A reason to have ... Read More