Leaders Guide Series: Episode #16

Avoid errors of commission

16-Avoid-errors-of-commission
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Successful new product development is all about avoiding errors of omission and commission. The first error is failing to uncover unarticulated customer needs, and the second is pursuing the wrong needs. To win, use divergent and convergent customer interviews… and rely on your Market Satisfaction Gaps.

More in research report, Preference Interview Research Report

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