Video Episode #18

Create and capture value

VoC ROI is hard to measure - but is high nonetheless.
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Is your pricing supplier-focused, competitor-focused, or customer-focused? If you don’t want to leave money on the table with your new innovation, it must be customer-focused. Unless you regularly employ value calculators for this today, you can be sure your prices are not being optimized.

More in article, Getting Top Price for Your New Product

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