Leaders Guide Series: Episode #14

Eliminate most commercial risk

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Consider 3 phases of product development: front-end, development, and launch. You resolve technical risk in the development stage. Most companies resolve commercial risk during the launch stage. Big mistake. Nearly everything needed to resolve commercial B2B risk is knowable in the front-end.

More in white paper, Timing is Everything: Exposing Deep Flaws in B2B Innovation Today


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