Leaders Guide Series: Episode #19

Insist on data driven innovation

B2B leaders are VoC leaders
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Be very nervous about “confirmation bias.” Most B2B companies have NPD processes designed to let this bias run rampant. See The AIM Institute’s research on how quantitative interviews and Market Satisfaction Gaps remove this bias… and help you reduce commercial risk in the front-end of innovation.

More in research report, Preference Interview Research Report


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