Video Episode #08

Know what really drives growth

08-Know-what-really-drives-growth
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This original research by The AIM Institute investigates 24 possible growth drivers… and the views of over 10,000 years of professional B2B experience on their growth impact. Bottom line: Most companies want to put more emphasis on understanding customer needs in the front end of innovation.

More in research paper, What Drives B2B Organic Growth?

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