Video Epsiode #05

Rethink your true north goal

If your business goal is to “maximize shareholder wealth,” you should change it. See why this lovely-result-but-lousy-goal works against your growth ambitions. Understand the 3 rules exceptional companies follow. Make it your goal to “understand and meet customer needs better than others.”

More in article, Why Maximizing Shareholder Value Is a Flawed Goal