Video Episode #23

Treat “R” and “D” differently

23-Treat-R-and-D-differently
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Treat technology development and product development differently. The former is science-facing and turns money into knowledge. The latter is market-facing and turns knowledge back into money. This “separation thinking” applies to voice-of-customer: You should “test silently” any technology you have.

More in article, Should you develop new products like Steve Jobs?

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