Case Stories of AIM Client Success

Hundreds of Fortune 500 new-product teams have used AIM Institute training and software to drive strong organic growth.

Here’s a small sample of their stories. Unlike consumer goods—where new products become very public—most B2B suppliers prefer a “stealthier” approach to hide their tracks from competitors. To respect this, many specific details are disguised in these case stories. But the results and lessons learned are very real.

Packaging Materials

Quadrupling profits

Test Equipment

Leapfrogging competitors

Pharma Ingredients

Convincing your boss

Auto Body Repair

Removing hunches

Military Fabric

Know when to fold ’em

Oil Drilling Parts

Don’t lead with solutions

Industrial Coatings

Insights to finish strong

Golf Ball Machines

Defending your turf

Auto Chassis Bonding

New technology frontiers

Road Pavement

Path to unfamiliar markets

Abrasive Products

Seeing is believing

Tile Adhesive

Entering adjacent markets

Welding Machines

A new technology platform

High-Stakes Projects

A project de-risking case