January 16, 2020 (Cuyahoga Falls, OH) – For many high-stakes projects, management can’t gauge how much progress teams are truly making. And they get very nervous hearing, “trust us… you’ll love this project.” Now teams can generate a 2-page report to show how they are detecting and defusing “landmine” assumptions. Best of all, teams easily ... Read More
Dan Adams has the honor to present at IRI 2020 Spring Networks Conference in New Orleans, LA on March 16-18. On March 17th, Dan will be presenting Research on Driving B2B Organic Growth: 8 Practices that Matter Most. There’s no need to hire a growth consultant to improve your B2B organic growth: The research has ... Read More
January 15, 2020 (Cuyahoga Falls, OH) – For projects that require just 1 person-year of development, the Market Case, which is generated after step 3 in Blueprinting, may be the last step required before beginning development. Many people are familiar with a Business Case: For new product development, this is what the team presents to ... Read More
January 9, 2020 (Cuyahoga Falls, OH) – Adopting effective customer insight skills is critical for B2B companies to achieve reliable, sustainable growth. To help Blueprinting practitioners gain or improve these skills and keep customer insight flowing into their company, AIM has launched BlueHelp, a searchable, reference library full of B2B-optimized customer insight practices. Examples include: ... Read More
Outlook Business publishes “Message from the Future” by M. Muneer and Dan Adams. In this article, M.Muneer and Dan Adams look into the future to uncover six insensible practices in product innovation today that we will laugh at tomorrow at how long they went unchallenged. About Outlook Business: Outlook Business is the business magazine for ... Read More
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Dan Adams delivers keynote at ISBM event, “Driving Marketing Excellence and Strategic Insights for B2B” on September 25, 2019. In his address, Dan Adams presents “8 Key capabilities that drive B2B organic growth”. This includes a self-scoring before the meeting and then a benchmarking discussion. Benchmark your own firm and compare against The Aim Institute’s ... Read More
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Business Today publishes “Why Personas Drive success” by M. Muneer and Dan Adams. In this article, M. Muneer and Dan Adams discuss how creating personas or fictional representations of customers gives clarity to user needs as early as the product blueprinting stage. About Business Today: Founded in 1992, it has set one benchmark after another in business ... Read More
ISBM and Dan Adams are presenting “Diagnosing Your B2B Growth Capabilities.” In this session, Dan Adams discusses the top drivers of growth based on The AIM Institute’s research… and introduces a new diagnostic service B2B companies can use to benchmark themselves against top quartile and top decile performers. Available now on demand About ISBM: The Institute ... Read More
Business Today publishes “Is R&D a Prodigal Child?” by M. Muneer and Dan Adams. In this article, M. Muneer and Dan Adams discuss how R&D folks can be the superstars in B2B and stop the all too common pattern of squandering the R&D budget and falling victim to the 75% new product failure rate. About Business Today: ... Read More