Awkward Reality #206

Delay the urge to converge in product development.

206-Diverge-then-converge

The human brain likes to diverge first (look at all these deserts), and then converge (the chocolate lava cake, please). We shortcut this highly-effective approach when we begin by asking customers if they like our idea, hypothesis, or prototype. First, diverge with an open-minded exploration of all customer needs in B2B-optimized, voice-of-customer interviews. When you converge in a later round of interviews, do so quantitatively, so your confirmation bias doesn’t kick in.

More in e-book, Leader’s Guide to B2B Organic Growth (Lesson 16).

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