Awkward Reality #172

Most people misunderstand the proper role of a stage-and-gate process.

172 Two Interfaces for B2B Innovation 1

Your stage-and-gate process is the interface between your company and project teams… doing vital work like preventing mistakes, planning resources, and creating portfolio views. Keep it, but add another interface on top… between the teams and customers. This interface is “customer insights skills.” Together they’re a dynamic duo.

More in white paper, Guessing at Customer Needs (page 9).


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