Awkward Reality #80

You’ll either get familiar with customer outcomes… or with mediocre growth.

80 Slow Business Growth

All growth-oriented innovation starts with customer outcomes. This is what customers want to have happen, with no understanding yet of how it will happen. Nothing a company does can achieve profitable, sustainable growth unless customer value is created… which comes only by improving these outcomes.

More in white paper, Catch the Innovation Wave (page 8).

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