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What Drives B2B Organic Growth? Now we know.

What Drives B2B Organic Growth...Now we know

Want to drive rapid, profitable, sustainable growth at your company… and focus on what matters most? This original research taps over 10,000 years of combined experience from 540 B2B professionals. You’ll see which of 24 growth drivers they deemed the most important, and which they were most eager to improve. ... Read More

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Four Steps Needed for New Product Differentiation

Four Steps Needed for New Product Differentiation

While VOC is extremely important, the most overlooked practice in B2B product development today is competitive benchmarking. This should be done in the front-end of innovation using 4 steps: 1) Identify outcomes to benchmark, 2) Identify customers’ alternatives, 3) Identify test methods, and 4) Identify benchmark levels (how good is good enough?) ... Read More

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Build Growth Muscles at Your Company

Build Growth Muscles at Your Company

If you want profitable, sustainable B2B growth, you must develop "growth muscles." You wouldn’t try to climb El Capitan without climbing skills. Yet many business leaders proclaim double-digit growth plans year after year, but do nothing to build the capabilities needed to succeed. ... Read More

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