3 Problems with Innovation Metrics

14 Inovation Metrics

Everyone wants to use metrics to monitor their innovation. That's fine… but unless you’re using “intermediate” metrics, you could be missing 3 qualities of a good metric: 1) predictive, 2) insightful, and 3) actionable. Consider these 12 intermediate metrics for your business. ... Read More

Create a Product Spec in Four Steps

create a product spec

Within every new product initiative, we must create a product spec.  As a result, engineers need to know what to “build to.” Meanwhile, modern innovation methods begin with customer needs as the input to the process, leaving an important, and too-often unanswered question, “How do we get from a customer need to a product specification?” ... Read More

A Primary VoC Tool: B2B Customer Tours

B2B customer tours

How valuable are B2B customer tours? Well – in the early 1980s, Eugene Goodson was the head of Johnson Controls’ automotive seating group, when a Japanese competitor requested a plant tour. The Japanese visitors spent less than one hour in the plant and took no notes. Harmless, right? Years later Goodson and his team were ... Read More

Faster Product Development

Develop New Products Faster

Leaders can speed up product development by putting their foot on three “pedals”… resources, communication and accountability. And teams also have three pedals to push: market knowledge for NPD accuracy, risk management, and communication. ... Read More