Awkward Reality #64

Don’t limit your thinking with a premature Lean Startup hypothesis.

64 Limit Thinking

Lean Startup is a powerful approach for quickly testing assumptions and minimum viable products. But B2B customers can articulate their needs in amazing detail—if you know how to ask. If you start with your ideas, instead of diverging to all customer outcomes, you may be converging prematurely and limiting your possibilities.

More in white paper, Lean Startup for B2B (page 2).


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