One difference between business leaders and rock climbers is that many of the former think they can reach the top without training muscles. Imagine showing up at the base of El Capitan with recliner-chair abs and no climbing skills. Crazy? How about proclaiming double-digit growth plans every year… without developing the needed business-wide skills?
More in article, Build Growth Muscles at Your Company (Originally published in B2B Organic Growth Newsletter).
If your new product development process does not require customer interviews today, consider two questions: 1) Do I have competitors beating me to the new product punch because they are using such interviews to uncover market needs? 2) Could I leapfrog them by building a company-wide competency of B2B-optimized interviews?
More in article, B2B Customer Interviews: Are They Different?