AIM Archives - Tag: competition

Unlike other areas of business, surprises are welcome when you’re developing new products.

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Surprises in quality or cost control are unpleasant. But innovation relies on surprises. Without “non-obviousness,” an invention cannot even be patented. When a previously hidden customer outcome becomes known, the discovering supplier has the luxury of seeking solutions in a competition-free environment.

More in 2-minute growth video #25, Let your customers surprise you

Today, barriers to competition look more like invitations to disruption

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Consider disruptors such as Amazon, Uber, Apple and Airbnb. If you make physical products, someone may “Amazon” you by surrounding their product with amazing services based on the internet-of-things and artificial intelligence. That’s just one example. Stop relying on Porter’s Five Forces (e.g. barriers to competition) to protect you, and begin thinking how you can be the disrupter, not the disruptee. Check out these free FutureScenes® trends sheets for idea-starters.

More in FutureScenes sheets at www.futurescenes.com