AIM Archives - Tag: earned growth

Have you separated your earned growth from your unearned growth?

287-Earned-Growth

There are two types of unearned growth: 1) Inherited Growth comes from great products your employees created long ago, and 2) Market Growth is driven by your customers’ growth. You influence neither today. Earned Growth occurs when you surpass competitors in meeting customer needs. Normal accounting doesn’t separate earned from unearned, but you should. You may be living on borrowed time, when you should be the master of your own destiny.

More in article, B2B Organic Growth: Moving to earned growth

Why you shouldn’t hope for great financial results this quarter.

283-Hope-for-Results

A large, unexpected revenue upturn this quarter feels good, right? But the satisfaction is fleeting. What you need is growth that is unrelenting, earned and reliable. If your growth is serendipitous—not the result of superior growth capabilities—you’re just setting yourself up for problems in 12 months. That’s when you’ll be held accountable for year-over-year results. Then you’ll be expected to repeat last year’s revenue windfall and then some.

More in article, B2B Organic Growth: Moving to earned growth

There are three types of growth. You can control one of them.

189-3-Types-of-Growth

The first is inherited growth from products launched long ago, which now “carry” your business. The second is market growth… the tide that lifts all boats. You can only impact the third—earned growth—by doing a better job than every competitor in understanding and meeting the needs of a market. This means it’s easy to be lulled into thinking your underlying growth is greater than it is.

More in white paper, Catch the Innovation Wave (page 14).