AIM Archives - Tag: innovation process

Here are 4 practices that expose your innovation to confirmation bias.

270-Confirmation-Bias

Confirmation bias is seeking and interpreting data in a manner that supports our pre-conceived notions. Most innovation processes treat confirmation bias with apathy, when the proper response is dread. You increase your exposure to confirmation bias when you 1) start projects with your solutions, not customers’ outcomes, 2) ask customers to “validate” your ideas, 3) fail to identify and test all assumptions, and 4) skip quantitative customer interviews.

More in article, Market Satisfaction Gaps… your key to B2B organic growth

When analytical and discovery thinking compete in NPD processes, expect the former to dominate.

13-Analysis

Analysis looks for what has been done wrong; discovery for what could be done right. Failing to discover opportunities is a costly error. Paradoxically, it is most often forgiven. In fact, if your team fails to develop a blockbuster because it missed a critical customer need, no one will even notice. At least not until a competitor does a better job.

More in executive briefing, Should Your Stage-Gate® Get a No-Go?