Leadership is less about motivating employees to create value for customers… and more about equipping them with the tools, training, and environment for doing so. A good leader provides and clears the path for innovation. When employees gain customer-insight skills and are free to practice them, they “rise to the occasion.” Sadly, some leaders’ net impact on innovation is more negative than positive due to their short-term actions, e.g. travel bans, hiring delays and spending freezes. They would boost innovation by staying home.
More in e-book, Leader’s Guide to B2B Organic Growth