AIM Archives - Tag: NPD

Do you have too many projects on your “NPD highway”?

279-Highway-Traffic

What should be done if highway traffic slows to a crawl? Probably not put more cars on the entrance ramp, right? With every month of delay, a typical B2B new product loses $80K in net present value. So reduce your number of active projects and accelerate those that remain. The best way to kill dead-end projects—or stop them from even starting? Better up-front work. Then your R&D only works on customer outcomes you know they want, not hope they want.

More in white paper, Guessing at Customer Needs

Evidence-based innovation leads to innovation speed.

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If your NPD teams are confident of customer needs, your projects will go faster for 3 reasons: 1) Bad ideas are killed quickly, freeing up resources. 2) Dead-end detours and diversions are avoided. 3) Hesitation—with second-guessing, delays and debates—is squelched. As Netscape founder, Jim Barksdale, said “If we have data, let’s use it. If we have opinions, let’s use mine.” B2B innovators can find the data they need in Market Satisfaction Gaps.

More in white paper, Market Satisfaction Gaps